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SUMMARY:ZEF public lecture about Biofortified Seeds in Zimbabwe
DTSTART;TZID=Europe/Berlin:20260521T133000
DTEND;TZID=Europe/Berlin:20260521T143000
DTSTAMP:20260512T115410Z
UID:86db1712e1ed43408811793969cef6e2@www.zef.de
CREATED:20260512T085650Z
DESCRIPTION:Individuals do not always make decisions according to traditio
 nal economic rationality\; instead\, behavioral factors such as perception
 s\, information\, and aspirations shape how they value and adopt new techn
 ologies. We present 3 examples of how these factors influence farmer accep
 tance and valuation of agricultural-nutrition interventions\, specifically
  iron- and zinc-biofortified beans and vitamin A biofortified maize seeds 
 in Zimbabwe. First\, we examine how experimental quantity design affects f
 armers’ willingness-to-pay (WTP) for biofortified bean seeds. Second\, w
 e evaluate how nutrition information and farmer aspirations influence dema
 nd for biofortified bean seeds. Finally\, we examine how different types a
 nd combinations of information—including labeling\, vitamin A deficiency
  and its health impacts\, the nutritional benefits of vitamin A-biofortifi
 ed maize\, and cooking-quality attributes such as taste and cooking time
 —influence farmers’ WTP for vitamin A biofortified maize seed.
LAST-MODIFIED:20260512T091520Z
URL:https://www.zef.de/news-press/events/zef-public-lecture-with-dr-caitli
 n-herrington
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TZID:Europe/Berlin
X-LIC-LOCATION:Europe/Berlin
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DTSTART:20260329T030000
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