Poultry production in Sub-Saharan Africa (SSA) has strong potential to support food security, rural livelihoods, and environmentally sustainable diets. Yet, despite rising demand, SSA’s output remains low—around 7 million tonnes per year—far below other regions, leading to continued reliance on imports. Smallholder systems dominate the sector, but low productivity limits their ability to meet growing demand.
This study examines the drivers of success in commercial poultry through case studies in Nigeria and Senegal, which offer contrasting policy and market environments. Using a framework considering entrepreneurial traits, business characteristics, and the business environment, the research finds that while policy and market conditions can enable or constrain growth, strategic business decisions are key to long-term success. Entrepreneurial traits indirectly support performance by shaping entry and strategic capacity.
The findings provide valuable insights for strengthening commercial poultry in SSA, helping the sector contribute more effectively to sustainable and resilient food systems.