Mayra Alejandra Martin Espinosa

Research themes
  • Social and Cultural Change and Adaptation
  • Theories of Development
  • New Technologies
Research countries
  • Colombia
Professional experience

Project Officer at the Confederación Colombiana de ONGs (Colombian Confederation of NGOs) from 2017 to 2019.

- Assistance in the formulation and implementation of the organisation projects.

- Communication and networking with the regional nodes and partner organisations of the platform

- Undertake of applied research and office tasks


M.A. Management in Non-Profit Organisations, University of Applied Sciences, Osnabrück-Germany (2015)

B.A. Foreign Languages, Universidad EAN, Bogotá-Colombia (2010)


Non-Profit Management

Thesis title

Social mobilization in Colombia: advocacy action for the guarantee of the rights of freedom of expression and access to public information. Two cases of National Platforms of Civil Society Organizations - CSOs

Thesis abstract

In particular in the global south, scholars and practitioners have paid increasing attention to civil society actors and their bottom-up strategies to advance (post-) development processes. That’s why it’s key to understand how different forms of civil society, interact, come and work together, ultimately communicate towards transformative action.

With respect to this research, it employed an instrumental case study in order to describe how the non-governmental sector in Colombia has communicated throughout a very particular and challenging situation, namely the Covid-19 pandemic that has triggered increasing online communication processes and infrastructures to tackle the unexpected social distancing and mobility restrictions. In this sense, this study explores the changes in the communication dynamics of the Colombian NGO sector throughout the Covid-19 pandemic at two levels: across NGOs and NGOs with their target populations. Furthermore, it analyses to which extent online mobilization and literacy training programmes as communication processes fostered by NGOs and realized through ICTs during the Covid-19 pandemic might foster or hamper (collective) transformative action in Colombia.

The case study selected is a joint petition signed by 256 local NGOs followed by the online social media campaign #PiezaClaveParaColombia (in English #KeyPieceforColombia) conducted from April to June, 2020. This campaign was the only one designed and developed during the Covid-19 pandemic on behalf of the non-governmental sector in Colombia.

This study makes a contribution to the growing and necessary field of critical reflexive development studies and to the field of development communication.


Doctoral research funded by

German Academic Exchange Service (DAAD)


Supervisors of
doctoral work

Prof. Dr. Eva Youkhana

There are no publications of this person.

Additionals, Curriculum Vitae
and Downloads

Junior Researcher

Cultural and Political Change


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